Power Starts Here.
Train Beyond Your Limits.
We deliver high-impact, performance-driven fitness programs that unlock your full potential. Our approach is fearless, focused, and engineered to build strength, speed, and endurance that commands results. Join the movement that pushes past ordinary and sets new standards for what’s possible.
Meet the Founder
Jarrad Gomez, founder of Atlas Athletics, is a Canyon, Texas native whose passion for athletic performance began through his own experience playing basketball. His time as an athlete gave him a firsthand understanding of the work, discipline, and preparation it takes to improve performance and compete at a higher level.
After his playing career, Jarrad continued his education, earning both a bachelor’s and master’s degree, while expanding his knowledge of athletic performance through his Overtime Athletes certification. His training focuses on developing the qualities that can make a difference in competition, including explosiveness, speed, strength, power, agility, and overall athletic movement.
Jarrad founded Atlas Athletics to create a training environment where athletes can push themselves, build confidence, and develop skills that translate directly to their sport. Whether an athlete is preparing for their next season, working toward the next level, or simply looking to become a better overall competitor, Jarrad’s goal is to help them discover what they are truly capable of.
Built by an athlete.
Driven by performance.
Designed for the next level.
Our Story
Built in the 806. Built for the 806.
Atlas Athletics was built on a simple belief: athletes in the Texas Panhandle deserve more opportunities, better resources, and a place committed to their long-term development.
What began with founder Jarrad Gomez training athletes wherever he could, often out of a friend’s garage while balancing college, coaching, and school, grew into something much bigger.
In 2025, Jarrad went all in. What started as Gomez Gaines Performance evolved into Atlas Athletics, a performance facility built to give local athletes access to high-level strength training, speed development, performance equipment, and athlete testing.
Today, Atlas continues to grow, but the purpose remains the same: raise the standard of athletic development in the 806.
We’re here to develop more than stronger and faster athletes. We’re here to build confidence, discipline, competitiveness, and work ethic, qualities athletes can carry with them long after their playing days are over.
This is bigger than a gym. This is about giving 806 athletes the opportunity to become more than they thought they could be.
Ready to Crush Your Goals?
Let’s connect.
Contact us today to unlock your full athletic potential.
